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End poverty in all its forms everywhere
End hunger, achieve food security and improved nutrition and promote sustainable agriculture
Ensure healthy lives and promote well-being for all at all ages
Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
Achieve gender equality and empower all women and girls
Ensure availability and sustainable management of water and sanitation for all
Ensure access to affordable, reliable, sustainable and modern energy for all
Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Reduce inequality within and among countries
Make cities and human settlements inclusive, safe, resilient and sustainable
Ensure sustainable consumption and production patterns
Take urgent action to combat climate change and its impacts
Conserve and sustainably use the oceans, seas and marine resources for sustainable development
Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss
Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels
Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development

meet our team

Piush Soni

Inventor, CEO

Piush has over 20 years of experience in product development, manufacturing, and taking new products to market, with more than a decade focused on water filtration. He holds three issued patents and has a further two pending patents in filtration and an additional two patents in AI and blockchain data/communications technology. He is a UN Peace Ambassador and specialist advisor on water filtration technologies and water security [WOLCF/WOLMI:UN-N1996]. He holds a BSc [Hons] in Investment and Financial Risk Management, G.G.

Richard Everitt

CTO

Richard has over 20 years of experience in design, engineering, and manufacturing products for some of the world’s leading brands, including premium tech and EV cars. He is a specialist in automation, robotics, mechanical, and electrical engineering, and renowned in the industry for his innovative, out-of-the-box problem-solving skills. He holds a BSc (Hons) in AVCE Engineering and is certified in Quality Management Auditing 19001 & 14001.

Nikunj Soni

Chief Production Officer

Nikunj has over 25 years of experience in dynamic, rapid growth start-ups. He possesses extensive expertise in manufacturing, international trading and global logistics He has long with long-standing relationships with leading global filtration manufacturers and heads our particulate testing laboratory. He holds a BSc (Hons) in Information Systems.

Michael Pedersen

Carbon filtration specialist

Michael has over 40 years of experience in water filtration and holds 28 patents in the field. He is recognized as one of the world’s foremost authorities in the industry and has developed specialized filters for prestigious clients such as the US White House, Blair House, USEPA’s HQ Child Development Centre, NASA. and Fortune 500 companies. As the founder of Western Water Inc. in the USA, he oversees the manufacturing of 45 water filtration products. He holds a BA, CSU, MSEd, and is a Certified Water Specialist with the Water Quality Association. He has served on numerous water-related associations and committees and maintains high-level industry contacts.

Melanie Bowling

Business Development

Melanie has over 25 years of experience working in senior management positions with Blue Chip companies both in the UK and internationally. She has high-level contacts within CSR departments and at the board level within key large organizations. Her expertise includes large project development, implementation and project management,  excellent communication skills, and the ability to identify and exploit opportunities. She is experienced in turning around poor-performing businesses, delivering excellent KPIs and outstanding growth. Additionally, she has strong marketing and promotional skills, as well as expertise in events and organizational management.

Kevin McNeely

IP and Licensing

Kevin has over 30 years of experience in US and international patents, trademarks, licensing, contracts, and IP litigation, representing a broad spectrum of high-profile technology firms. He is a member of the American Intellectual Property Law Association, Federal Communications Bar Association, and Institute of Electrical & Electronic Engineers. He is also part of the District of Columbia Bar Intellectual Property Association and is admitted to practice before the United States Patent & Trademark Office, as well as in the District of Columbia, Massachusetts, New York, and Rhode Island. McNeely holds a BSc, J.D., and LL.M.

Hardeep Ahluwalia

Consumer Sales

Hardeep has over 30 years of experience in global sales. He has extensive, long-standing commercial relationships with leading retailers and distributors, governmental agencies, and NGOs worldwide. Ahluwalia maintains high-level contacts within the UN, WHO, and numerous aid organizations including UNICEF and the Red Cross, as well as within CSR departments and at the board level of large corporations. He holds a BSc (Hons) Computer Systems Technology.

Ian Ma

Particulate filtration specialist

Ian has grown from being the the founder of one of the earliest filter manufacturing companies in China in 1991 to becoming a leader in the manufacture of particulate filtration solutions. Ian has an unparalleled knowledge of industry application sectors as well as the global particulate filtration markets. His drive and commitment to innovation, quality and and product development for new industry applications has helped position him as a renowned expert in the field. He has long established distribution networks across Asia and the rest of the world with leading industry players. He holds a BA in Business management and MEP, Water Quality Association, USA.

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